They usually play on you absent-mindedly authorizing their installation without realizing what you're doing (e.g., you just keep clicking 'Next' without really reading when you install a program). The ubiquitous and infamous Ask toolbar is the best-known example. It comprises such things as browser toolbars, ad servers, etc., with the purpose either of showing you ads or collecting demographic consumer profiles for ad companies. Reply by goyta on FebruA PUP is not exactly malware, at least in the sense that word is usually understood, although it can be annoying, unwanted and a breech of privacy. (Hint: the disc should contain a folder called VIDEOTS with a lot of files with weird names like VIDEOTS.VOB and VTS010.IFO for your DVD player to recognize and play it.). If you just created an ISO with video files and expected the disc to play on a DVD player, it would never work, really.
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